Northbank Bid organised a Cleaner Streets Day last Wednesday, the event was used to promote a cleaner route to work using John Adam Street which is parallel to the Strand. It may not have as many shops as the Strand but it certainly is a lot cleaner with less traffic and far less pollution.
Northbank really has taken on board the air quality challenge and was recently successful in being awarded one the UK's first ever BLEN (Business Low Emission Neighbourhood).
Similar events to follow across Westminster soon.